My Story: How I discovered Soft Selling...
"They said we weren't allowed to bid, but six weeks later, we won that million-dollar contract--thanks to Soft Selling Sales Training."

Eleven years ago, I enrolled in my first sales training ever, Jim Lorentzen's Soft Selling. Although I thought I already knew how to sell, and I was already very successful at selling my own services, this training called to me in a way that I couldn't ignore, so I enrolled, and the results were astonishing.

First of all, the approach was like nothing I'd ever seen before. Of course I'd read books, but working with Soft Selling creator Jim Lorentzen, I came to understand the sales process in a whole new way. No longer did I see sales a "push" process, but as a collaborative relationship that yielded ever increasing results.

Working through this training, I became comfortable with the entire sales process, understanding it from my prospects' point of view, and truly adding value with my products and services.

Immediately my closing rate soared, and within three weeks of beginning this program, my first big challenge arose: a contract worth up to a million dollars was open for bids, but my company had already been disqualified as "not a good fit" for the project, and was denied the opportunity to submit a proposal.

Using the techniques I learned in the Soft Selling program, I went to work, and not only secured the chance to submit a bid, but ended up winning the contract!

What truly surprised me about Soft Selling is how well it works for so many types of businesses and personalities. My story is actually typical of the results that others got from this training, and many of their stories are available for you to read at your leisure in my office and on my website [see comments below].

The ideas, the techniques, the secrets revealed in the Soft Selling program were so good that eventually I bought the program to bring it back after the creator of the program retired, and now, I am bringing this powerful program full of little-known sales secrets to my circle of acquaintance.

The Soft Selling process is perfect for both large long sales, as well as short fast sales such as retail. It is a whole new approach that can be learned and deployed easily--even for introverts and shy people like me!

Warning: It does take training, practice, and a real commitment to results, but it is totally worth it! Once these techniques are part of your "muscle memory" you will have them at your fingertips for years of effective sales.

WHO should attend

• business owners who are responsible for sales and need to constantly create new business and generate revenue
• commissioned sales professionals
• sales managers who supervise sales teams

WHO should NOT attend

• whiners who complain that the world conspires against their success
  
• losers who believe enrollment equals the magical manifestation of the promised skills--without attending the trainings or completing the work
• anyone who truly thinks that sales is a bad thing, because you're not evolved enough to do well in this program
  

WHAT you'll learn
So much that is so useful! For example:

• How to "involve" your prospect in your sales presentation so they help sell themselves
• How to start your close from the first moment of the sales interview--without being pushy
• How to establish trust, competence and positive intent in the first minute of contact
• How to ask the kind of questions that make new and old accounts "open up" and disclose real needs
• How to improve your listening skills
• How to choose the correct strategy for every situation
• How to recognize objections as gates instead of walls

WHY to enroll
Because you are determined to:

• Increase your sales volume and income
• Increase your average commission per sale
• Increase the size of the sale
• Increase the number of new customers per week/month
• Increase your active selling time
• Increase your referral rate
• Increase your closing ratio

HOW you will benefit
Imagine that you had a million dollars in a bank account, but you didn't know which bank or your account password. This training can help you find the keys to unlock your inner treasures of great potential. A little hard work can produce the most important rewards a business owner or salesperson can achieve: accomplishment, self-respect, personal pride and professional status, not to mention the money!

What participants in the fall session want to say to those considering enrolling in the next session of Soft Selling Sales Training:

DO IT! It is awesome! ~Angela Dockum

Take it! ~Conde Bartlett

It is very much worth the time and effort. ~Joy Overstreet

It will move your confidence in yourself and who you are in business to a much higher level. ~Berry Kruijning

It is incredibly beneficial. It is not what you think. It is not about "selling." ~Heather Barta

Take it. You will learn a lot of new information that you can use to increase your revenue. ~Ray Baxter

What they say the return on investment is:

• Closing more sales.
• More sales opportunities.
  
• Increased self-confidence ("soaring" was the actual word used most often!).
• Willing to take more risks by asking for the business.
• Already teaching these skills to their clients.
• New ideas for when, where and how to make bigger and better sales.
  

What surprised them the most about Soft Selling Sales Training:

• How quickly they saw a return on the investment.
• How fun it is!
• How much there is to learn--but how easy the process is.
• How different this training is--fun and valuable!
  

WHAT
Soft Selling Sales Training

WHEN
9 Tuesday afternoons from 2-4:30 p.m.
January 17, 24, 31; February 7, 14, 21, 28; March 6, 13, 2012

WHERE
SoHo Marketing Institute
953 Officers Row
Vancouver WA 98661

HOW MUCH
Including 9 two-and-a-half-hour live training sessions, six MP3 training audios, a binder for notes and over 50 pages of handouts, your total investment is only $497. 

SoHo Mastermind enrollment

Public enrollment

Of course your satisfaction if fully guaranteed. Yes, some conditions apply, but rest assured that if you meet the conditions and still aren't fully satisfied, every penny of your investment will be sadly returned to you. Sorry, we cannot promise to be cheerful about anyone who is not absolutely delighted with the quality of this program, because we are 100% confident that even the most lackadaisical application of these ideas and techniques will improve your sales skills significantly, so if someone were to demand a refund, then that would mean that they failed to understand how to use the materials, which would be very disappointing indeed. Conditions of 100% money-back guarantee: On-time attendance at all 9 meetings and completion of all assignments, written and otherwise. That's all.

ENROLL
By phone: 360-882-1298

WHO IS JIM LORENTZEN
My dear friend and mentor Jim Lorentzen created the Soft Selling Sales Training program in 1983 after a very successful 20+ year career in sales and management. Influenced by the top trainers of this and previous generations, Jim polished his class until it is truly the cutting edge of sales training. The techniques he developed are powerful--yet they're still soft selling.

That means you'll make more sales without pressuring your prospects, without feeling guilty, and without compromising your own spiritual values. You'll learn to sell successfully because you'll sell professionally, with integrity, dignity, and pride.

To me (yes, I took Jim's training), Soft Selling was perfect because it showed me how to leverage my strong spiritual values into the selling process, which virtually eliminated all fears and dislike for selling that I'd ever had, because now I see sales as service--a huge shift for me, and a distinction that has changed how I work.

Soft Selling classes ran continuously until his retirement three years ago, and the gap left by his training, which spanned the world, has been felt in many quarters.

Currently, Jim is a Reiki master living a semi-retired life in Portland, Oregon, and he is as excited as I am that his Soft Selling Sales Training is being offered once again to business owners and sales professionals who are responsible for generating revenue but don't want to compromise their values to make a buck.

I feel tremendously honored that Jim has entrusted me with the sacred task of bringing his work to my circle, and I can hardly wait for the benefits of his techniques to begin manifesting in the lives and businesses of my clients!

Summer Session participant feedback:

"Wow! You have opened the door for me to be the person I am in my heart and the person I want to be while growing my business!"

"I've changed the verbiage that I use--softer language skills. I don't have to think about how to say it as I did in the beginning."

"It was AWESOME! I am much more confident and really love the input from the group. Ronnie's depth of knowledge always amazes me."

Register Now: Soft Selling Sales Training